Saxestory leads the market launch of Overprint Cloud for BEL

Saxestory is leading the market launch of Overprint Cloud, the new cloud-native MIS from BEL for printing, label, and packaging companies. The platform goes public at the Packaging and Plastics exhibition, 6 to 9 November 2026.

BEL has built Overprint for more than 20 years. The platform runs production floors at over 50 installations in six countries, covering the full cycle from cost estimation and job tickets to production planning, warehouse, and business intelligence. Overprint Cloud brings the same estimation engine to the browser, with AI capabilities and no local installation.

The challenge was a familiar one in B2B tech. A strong product with a loyal installed base, deep vertical know-how, and almost no market presence. Overprint Cloud had to reach label and packaging converters who describe their software in their own terms, and who compare it with tools bundled by press manufacturers.

What Saxestory delivered

What comes next

The launch continues at the Packaging and Plastics exhibition, where BEL presents Overprint Cloud to the converters who make up its core market. Saxestory supports the exhibition campaign and the follow-up program that turns booth conversations into pipeline.

A vertical product with deep know-how grows when a clear story reaches the right few hundred companies.