Petros Tritsinis
Founder and Strategy Lead, Saxestory
I have run marketing inside five B2B tech companies, as CMO of Entersoft and MarineTraffic, VP Marketing of Expertlead, and head of marketing before that. I owned the pipeline number in each. At Saxestory, I own it with you.
Years in B2B tech marketing
Tech companies led as head of marketing, all later acquired or backed by private equity
People in the largest marketing team I led
Sales qualified leads in one year at Entersoft
Fifteen years inside B2B tech marketing teams
Every role was in B2B tech, with long sales cycles, technical buyers, and a revenue target to answer to.
ERP, CRM, HRM, and retail software across Europe and the Middle East. Acquired by Olympia Group and Imker Capital in 2024.
- 6x sales qualified leads, 4x inbound revenue, and 12x return on ad spend in 12 months
- 5x outbound-generated revenue after bringing Sales Development into marketing
- Go-to-market for six new SaaS product launches
- Built the product marketing function and a 17-person marketing and sales development team
Millions of registered users worldwide. Acquired by Kpler in 2023.
- Led global marketing with a 25-person team across brand, demand generation, content, and lifecycle
- 15% more inbound leads in one quarter after redesigning lead nurturing
- Supported the post-acquisition integration of brand, team, and campaigns
Hiring tech talent, based in Germany. Joint venture with VW Group in 2021, acquired by WorkGenius in 2023.
- 40% higher conversion rates and 30% lower customer acquisition cost from data-driven lead generation
- 60% more organic traffic after the rebrand and content strategy
- Introduced product-led growth with self-serve flows and free trials
Enterprise customers in 30 countries. Private equity investment in 2021.
- 4x leads and 380% higher lead value in 2020
- Repositioned and rebranded the company and rebuilt the website
- Joint partner marketing with Cisco, Microsoft, Oracle, SAP, and Salesforce
Data center services. Acquired by Digital Realty.
- 55% more leads from focused positioning, campaigns, and events
- Self-service sales grew from zero to 20% of revenue in three years
- Created the partner program and ran 10+ industry events a year across EMEA and the US
Founded in 2001 to distribute global technology brands to the Greek IT market. Over 75 professionals.
- Ran partner marketing for HP commercial and enterprise across the Logicom reseller network
- Built vendor-funded partner campaigns and events that turned reseller interest into pipeline
- Trained resellers and gave them sales material to position each new HP range
An engineer who learned to sell first
I trained as an engineer and spent my first decade in B2B sales and product marketing for technology and logistics companies. That is where I learned what a sales team needs from marketing, and what it ignores.
Marketing is a revenue function, built like an engineering system
Revenue generation is the job
Brand, content, and campaigns matter because they produce pipeline. I report marketing in the same numbers as sales.
Build systems, not campaigns
Processes, data, and a defined funnel outlast any single campaign. Engineering taught me to design the system first.
Every channel is one funnel
Inbound, outbound, partners, existing customers, self-service, and sales-assisted deals all feed the same number. They have to be planned together.