B2B tech marketing from strategy to revenue
We help B2B tech companies selling complex solutions to sharpen their positioning and build qualified pipeline. Senior marketers lead your strategy and execution, connecting marketing decisions to commercial results.
Trusted by B2B tech companies
Activity is not pipeline
Most B2B tech companies run marketing as a list of tactics. Campaigns ship, dashboards fill up, and sales still says the leads are wrong.
The problem is rarely effort. It is the missing system that connects positioning, channels, and sales to revenue. That system is what we build.
What is your marketing challenge?
Pick the challenge closest to yours and see the solution built for it.
Our marketing solutions
Three steps from first call to pipeline
Talk to a Tech Marketer
A senior marketer reviews your product, buyers, and sales process. We tell you which solution fits and which does not. If the fit is weak, we say so.
Strategy first
We design the system before budget is spent: target accounts and segments, messaging, channels, and the KPIs it answers to. Nothing launches on an undefined strategy.
Execution tied to pipeline
We run the programs, align with your sales team, and report on pipeline and revenue contribution every month.
Senior tech marketers, measured on pipeline
Agencies optimize for deliverables. We optimize for pipeline.
Senior B2B tech marketers who have run the job in-house
Your marketing is led by people who have run it inside tech companies, including as CMO. The people you meet on the first call make every decision on your account.
Built only for B2B tech
Long sales cycles and technical buyers only. We do not take B2C or retail work.
Ownership from strategy to revenue
We set the go-to-market approach, run the campaigns and report on pipeline and revenue contribution, so no gap opens between strategy and execution.
Run by marketers who have owned the number
Saxestory was founded by Petros Tritsinis after more than 15 years leading marketing inside B2B tech companies. Our team has sat on the client side of the table.
B2B SaaS. Demand generation at scale across international markets.
B2B ERP and CRM. Complex sales cycles in the SE European enterprise market.
VP Marketing, Marketing Director, and Head of Marketing in HR tech SaaS, contact center software, and data centers.
Find where your pipeline leaks before you spend more on campaigns
Answer 15 questions across ICP, messaging, channels, sales handoff, and reporting. The questions adapt to your answers, and your score appears as soon as you finish.
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What does Saxestory do?
Saxestory is a B2B tech marketing firm. We build and run demand generation, product marketing and marketing management for tech companies with complex sales cycles, and we rebuild the marketing foundation when positioning, brand and website no longer match the company.
How is Saxestory different from a marketing agency?
An agency is paid for deliverables. Our marketers have run marketing inside tech companies, so we own the strategy and the execution, and we are measured on pipeline and revenue contribution. You work with senior people on every decision, not a rotating account team.
How do we start?
You talk to a tech marketer first. We ask about your product, buyers and sales process, then tell you which solution fits and which does not. If the fit is weak, we say so. Scope and terms are agreed in conversation before any work begins.
Which companies do you work with?
B2B technology companies with complex sales: software, SaaS, data, engineering, and technology services, including product-led companies adding sales-assisted and enterprise deals. Most clients have between 30 and 200 employees.
