Senior marketing leadership with a full team behind it
X Marketing Management (XMM) plans, runs, and measures your full marketing agenda. You get CMO-level strategy and a specialist team for PR, events, partners, social media, SEO, and operations, reported against revenue every month.
Trusted by B2B tech companies
Built for tech companies that need a marketing function now
XMM fits when marketing has no senior owner. If the brand or website cannot support growth, we fix that first.
A strong fit if you
Not the right start if you
Why tech companies choose X Marketing Management
Senior leadership without the hire
CMO-level planning and judgment from the first month, with no recruitment cycle and no ramp-up period.
Specialists for every discipline
PR, events, partners, social media, SEO, and operations are covered by people who do each one every day.
Marketing your board can read
One annual plan, one budget, and a monthly report tied to revenue, so leadership sees what marketing contributes.
Strategy designs it. Execution runs it.
Strategy can be bought on its own. Execution always starts from the approved strategy and annual plan.
XMM Strategy
One-off fee- Company marketing strategy
- Annual marketing plan and budget
- Brand positioning alignment
- Partner marketing strategy
- Customer marketing strategy
- KPI and performance model
- Marketing team structure
XMM Execution
Monthly subscription, minimum 6 months- Press releases and media relations
- Corporate events and awards nominations
- Partner marketing activation
- Social media management
- SEO and AI search visibility
- Marketing operations and tools
- Monthly reporting to leadership
From strategy to a running marketing function
Kickoff and audit
We review your market, current activities, budget, team, and tools, and agree what marketing must deliver.
Strategy and annual plan
Strategy, annual plan, budget, and KPIs are presented and signed off by leadership.
Execution live
The highest-impact activities start first. The rest phase in as the plan sets out.
Measured and adjusted
Monthly reports to leadership, and a quarterly review that moves effort to what works.
Marketing reported in the numbers your board uses
Every activity in XMM traces back to the annual plan, and the plan traces back to revenue goals.
A specialist team behind one marketing lead
You work with one senior lead who owns the plan. Behind the lead, specialists with B2B tech backgrounds deliver each part of it.
Marketing functions built from the inside
Our founder built and led marketing functions at Entersoft, Expertlead and Comsys CX tech companies before founding Saxestory.
More leads at Lamda Hellix from focused positioning, campaigns, and events
Share of revenue from self-service sales at Lamda Hellix, grown from zero in three years
Person marketing and sales development team built at Entersoft
A marketing function from month one
A senior hire brings one person and months of ramp-up. XMM brings a lead and a team in the first month.
Where XMM fits with our other solutions
X Demand GenerationAdd XDG when pipeline from named accounts and paid channels becomes the priority.Explore X Demand Generation 
X Product MarketingAdd XPM when your products need their own positioning and launches.Explore X Product Marketing 
X Marketing MakeoverIf the brand and website hold you back, XMO rebuilds them first.Explore X Marketing Makeover Is XMM a fractional CMO?
It includes CMO-level leadership and adds the specialist team that runs the plan. You get the strategy and the people who execute it, under one monthly subscription.
Can XMM work alongside our in-house marketer?
Yes. Many clients have one or two marketers in house. XMM gives them direction, a plan, and specialist support, and your team keeps ownership of the day-to-day work you choose.
What is the minimum term?
Execution runs for a minimum of six months. A marketing plan needs that long to show results you can measure and act on.
What does XMM cover?
Strategy, an annual plan and budget, and a specialist team for PR, events, partner marketing, social media, SEO, and marketing operations. Leadership receives one monthly report tied to revenue.
