The B2B tech marketing firm built by B2B tech marketers
We plan and run the marketing that turns technical products into pipeline, for companies that sell to buying committees over long cycles.
Trusted by B2B tech companies
We hired the agencies. Their playbooks did not fit.
As marketing leaders inside B2B tech companies, we brought in agencies to add capacity. Most were built for consumer brands. They optimized clicks and impressions, while our deals were won or lost in buying committees over six to eighteen months.
Long cycles, technical buyers, several decision makers, and high-value contracts need a different system. Positioning, demand generation, and sales have to work as one, and marketing has to answer for pipeline.
Saxestory exists to be the partner we could not find: senior people who have run B2B tech marketing from the inside, working only with tech companies that expect marketing to produce revenue.
Three choices we made on purpose
Only B2B tech
Software, SaaS, data, engineering, and technology services. We turn down consumer and retail work, so every playbook we run was built for complex sales.
Strategy and execution from one partner
The people who set the go-to-market strategy also run the campaigns and report the results. Nothing is lost in a handover between a consultancy and an agency.
Pipeline is the scoreboard
We agree the pipeline and revenue metrics with your leadership before work starts, and we report against them every month.
A success story, with everything unnecessary removed
Saxestory comes from "success story". We removed the letters that added nothing. That is how we work: anything that does not move pipeline is noise, and we cut it.
Former in-house B2B tech marketers
A core team and a bench of senior specialists, matched to each engagement. Everyone on your account has done the job inside a tech company.
Four rules on every engagement
Strategy before tactics
We define objectives, audiences, positioning, and priorities first. Every campaign then has a reason to exist.
Revenue before vanity metrics
We measure pipeline quality and business impact. We report clicks and impressions as inputs and judge the work on pipeline.
Senior people on the work
The marketers you meet in the first call are the ones who do the work. No hand-off to a junior team.
Honest about fit
If another solution, another partner, or an internal hire fits you better, we say so before you sign.
Current work across B2B tech
A sample of active engagements. Client names stay private until a case study is approved.
We sell outcomes and report them honestly
Every engagement is tied to a business goal you set with us. The monthly report shows pipeline and revenue contribution, including the months when the numbers disappoint, together with what we change next.
